AI-Generated Content

TikTok is giving users more power over what appears on their For You feed — specifically when it comes to AI-generated content. The platform has introduced a new setting that allows users to choose how much AI-generated content (AIGC) they want to see, marking a major step toward transparency and personalization on the app. A Smarter Way to Curate Your Feed The new AIGC control lives inside TikTok’s “Manage Topics” tool, which already lets users adjust how often they see categories such as Food, Dance, Sports, and several others. TikTok says the feature is designed to help users fine-tune their experience, not completely eliminate AI-created videos from their feed. This update arrives as major tech companies continue to lean into AI-driven content experiences. Meta recently launched Vibes, a feed dedicated entirely to AI-generated short videos. Soon after, OpenAI introduced Sora, its own platform for creating and sharing AI-powered visuals — many of which quickly made their way onto TikTok. As AI videos become more realistic and widespread, TikTok’s new filter helps users choose whether they want more of this content or prefer to dial it back. How the New Setting Works Users can try the feature by opening Settings → Content Preferences → Manage Topics. A dedicated slider lets you increase or decrease the amount of AI-generated content in your For You feed. TikTok says this update will roll out across the app over the next few weeks. Invisible Watermarking for Better AI Labeling To keep AI content clearly identified, TikTok is testing invisible watermarking, a technology only the platform can detect. While TikTok already supports C2PA’s Content Credentials — metadata that signals AI involvement — those labels can be lost when videos are edited or reuploaded elsewhere. The new invisible watermarks will appear on AI-generated videos created with TikTok’s tools like AI Editor Pro, as well as on content uploaded with C2PA tags. This adds an extra layer of security and helps the platform label AI content more reliably. TikTok’s Investment in AI Literacy Alongside these updates, TikTok announced a $2 million AI literacy fund. The initiative will support experts and organizations such as Girls Who Code in producing content that educates users about AI safety, ethics, and digital understanding.