European technology is entering a new era — one where startups and investors aren’t just building products but also pushing for political influence. Atomico’s newly released State of European Tech 2025 report highlights a clear trend: lobbying is becoming a defining feature of Europe’s tech landscape.
From Ecosystem Insights to Policy Advocacy
This year’s report goes beyond investment numbers and ecosystem growth. According to Tom Wehmeier, Atomico partner and head of intelligence, the goal is no longer just to show progress but to shape the future. Atomico’s recommendations — Fix the friction, Fund the future, Empower talent, and Champion risk — reflect the industry’s growing desire for a more supportive environment.
Founded by Skype co-founder Niklas Zennström, Atomico carries weight in European tech. Its portfolio includes major names such as Klarna, DeepL, Stripe, Supercell, and Aiven. With companies of this scale behind it, Atomico’s voice represents more than just a single firm; it echoes a broader shift among European startups.
A Push for Unified Rules and Global Competitiveness
European tech companies, much like their U.S. peers, are hiring public-affairs teams and joining collective efforts to influence policy. Many of these recommendations align with ongoing debates in Brussels — including the call for a “28th regime” that would simplify company formation across Europe. Currently, businesses must navigate 27 different national structures, an obstacle that slows cross-border growth.
Atomico warns that the success of this new regime will depend heavily on whether it becomes a regulation instead of a directive. Regulations apply uniformly across all member states, which tech founders say is crucial for scaling.
The report also features, for the first time, a message from European Commission President Ursula von der Leyen, who says she wants “the future of AI to be made in Europe,” underscoring the political importance of the region’s tech ambitions.
New Voices, Growing Risks
European tech advocacy is expanding, with groups like France Digitale, ESNA, and major startups taking more assertive positions. But challenges remain. Some proposals, such as boosting Europe’s chances of producing trillion-dollar companies, may feel disconnected from everyday citizens.
Experts like Alexandru Voica of Synthesia say this gap is exactly why startups are increasing their communication efforts. With public trust in tech still fragile, companies now view policy and reputation management as essential.
A Crucial Turning Point
As Atomico puts it, Europe stands at a crossroads. Whether the continent strengthens its competitiveness — or falls behind global rivals — may depend on how effectively its tech leaders navigate both innovation and political influence.